Free 2-Minute Assessment

Is Your Brand Ready to Trademark?

Answer 8 quick questions and get a personalized readiness report — plus a clear action plan for protecting your brand. Browse our trademark guides anytime for deeper context.

Check My Readiness

Simple, Confident USPTO Trademark Registration

Protect your brand with an easy, attorney-guided USPTO trademark registration process—starting at $49 + filing fees.

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Over 100,000 trademarks registered with the USPTO through Trademark Engine
Step 1 of 8

Three steps to clarity

No legal jargon. No sign-up required. Just honest answers about your trademark readiness.

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Answer 8 Questions

Quick questions about your brand, usage, and goals. Takes about 2 minutes.

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Get Your Score

Our algorithm evaluates your readiness across key factors that matter for trademark approval.

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See Your Action Plan

Receive personalized insights and a step-by-step checklist tailored to your situation.

8 factors that affect your readiness

Our quiz evaluates the key areas that typically matter when preparing a trademark application — so you can focus your effort where it counts.

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Mark Type

Whether you're filing for a name, logo, slogan, or combination affects your strategy and specimens.

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Commerce Status

Active use in commerce vs. intent-to-use determines your filing basis and timeline.

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Prior Search

Whether you've checked for conflicting marks in the USPTO database or online.

Distinctiveness

Where your name falls on the generic-to-fanciful spectrum — the strongest predictor of registrability.

Built for business owners, not lawyers

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eCommerce Sellers

Protect your store name and product brand before competitors claim similar marks in your category.

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Startup Founders

Validate your brand name's registrability early — before investing in design, marketing, and packaging.

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Creators & Agencies

Check readiness for client brands or your own creative business before committing to a name.

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Consultants & Coaches

Your personal brand is your business. Understand if it's ready for formal protection.

Why most brands aren't ready yet

These are the gaps we see most often. Fixing them before filing saves time and money.

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No clearance search

Filing without checking the USPTO database risks rejection and wasted fees.

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Descriptive name

Names that describe what you sell face higher registration hurdles than distinctive ones.

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No proof of use

Without commercial use evidence, you'll need an intent-to-use basis — and a plan to start selling.

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Wrong mark type

Filing for a word mark when you need logo protection (or vice versa) can limit your rights.

Simple, Confident USPTO Trademark Registration

Protect your brand with an easy, attorney-guided USPTO trademark registration process?starting at $49 + filing fees.

Get Started
Over 100,000 trademarks registered with the USPTO through Trademark Engine

Before you file: a quick readiness check

Use this checklist to make sure the basics are covered before investing in a trademark application.

What to do with your results

Step 1

Review Insights

Read your personalized feedback on each readiness factor.

Step 2

Fix Weak Points

Address gaps — run a proper search, gather evidence, refine your name.

Step 3

Read a Guide

Dive deeper into the topics that matter most for your situation.

Step 4

File When Ready

Choose a filing path: DIY, attorney-reviewed service, or full legal counsel.

Learn the basics before you file

Start with these practical guides to understand what trademark registration involves.

Trademark vs Copyright vs LLC

These terms solve different legal problems. Use these quick guides to choose the right protection path before you spend on filing.

Common filing mistakes that delay approval

Most filing problems are preventable. Review these focused guides before you submit your application.

Common questions

The USPTO filing fee starts at $250 per class using the TEAS Plus form, or $350 for the standard TEAS form. If you use a service like Trademark Engine, their fees start at $49 on top of the government filing fee. Attorney fees vary but typically range from $500–$2,000 for a straightforward application.
From filing to registration, the process typically takes 8–12 months if there are no issues. The USPTO examining attorney reviews your application within 3–4 months of filing. If approved, your mark is published for a 30-day opposition period before final registration.
The ™ symbol can be used by anyone to indicate they claim trademark rights — no registration required. The ® symbol can only be used after your trademark has been officially registered with the USPTO. Using ® without registration is illegal and can result in penalties.
It depends. Trademark rights are tied to specific goods and services classes. Two businesses can have the same name if they operate in completely different industries and there's no likelihood of consumer confusion. However, if a similar mark exists in your class, your application will likely be refused.
No, you can file on your own through the USPTO website. However, the process involves legal nuances — choosing the right class, writing a proper description, and responding to office actions. Many applicants use affordable services like Trademark Engine that provide attorney review for a fraction of traditional legal fees.
No. This quiz evaluates your general readiness to file a trademark application based on common factors. It does not search the USPTO database or provide legal advice. For an official trademark search, you should use the USPTO's TESS system or hire a trademark professional.